Grégory Damas

Highly analytical and self-motivated multilingual webmarketing professional with strong strategic skills and business acumen. Proven success of efficiently managing 6-figure monthly budgets within above-the-line and KPIs-driven marketing channels in multiple countries and in several languages.

 

ADDED VALUE:

  • Expertise : +10 years experience in Digital Marketing
  • Versatility : both client side and agency side experiences
  • High proficiency in European languages : English, Spanish and French (mother tongue)
  • Adaptability: I can work with either a ROI or a leads focused approach
  • Google Ads Search, Analytics, Display and Bing Ads certified

What I Do

Strategy and Implementation

Using true performance Digital Marketing channels, I am able to plan and implement PPC, Paid Social and Programmatic solutions according to your business needs

Growth Hacking

Adopting the latest growth hacking techniques to drive acquisition, retention and revenue

Data Analysis

As a marketing data analyst, I will ensure your company has the right information about your customers feeding into your databases to turn your data into meaningful insights to inform growth strategies

Content Strategy & Production

From emails to videos, let me help develop your content roadmap to increase web visitors and customer engagement, which in turn will lead to conversions

Testimonials

Clients

Resume

+10 Years of Experience

Education

2006
Kingston University (Kingston-upon-Thames, UK)

BSc (Hons) Computer Information System Design

2003
Richmond Adult Community College London

IELTS

2001
Université Sorbonne Nouvelle - Paris 3 (France)

BA (Hons) Applied English Language and Linguistics

2000
Lycée Honorée De Balzac (France)

A Level

Experience

2017 - 2020
KNN Digital media

Paid Media Specialist

• Planned, monitored and executed marketing campaigns across different
channels such as affiliate partnerships, SEM, Display, Social Media, Native
Advertising - covering new client acquisition, customer retention and upsell
strategies

• Proactively provided relevant feedback in terms of product/reporting and other
areas of the business to support country performance

• Worked with the web developer team, in creating new high converting landing
pages to improve ROI or/and CPA

• Transversal coordination with various internal stakeholders including BI, Product,
Engineering, Operations to ensure efficient communication channels were
maintained and performance is consistently improved

• Analysed customer acquisition funnel and general marketing performance
metrics to consistently optimise and outperform targets and goals

• Sourced, negotiated and implemented local strategic B2B partnerships

2016 - 2017
Perfeo

PPC Consultant

• Created PPC agency strategies and best practices

• Provided regular monitoring of implemented actions and analysis of PPC optimisations

• Account reviews with account managers

• Providing trainings to account managers

2015 - 2017
Self-Employed

Freelance PPC Consultant

• PPC Audit with or without access to the account

• Creation and/or development of campaigns on Adwords, Bing, Facebook or Linkedin

• Accounts optimisation

• Conducted seminars

2013 - 2015
Darwin Agency

PPC Manager

• Development of the PPC (Search/Display) channel whilst also meeting revenue and margin targets

• Developed relationships with search engine providers such as Google and Bing and social network companies including Facebook

• Developed the optimum responses to call for tenders and presented them in collaboration with the sales team and the CEO

• Recruited, trained and managed a team of junior and confirmed PPC consultants

• Elaborated and conducted personalised Adwords/Bing Ads courses to clients

2011- 2012
TUI Travel PLC

Online Marketing Specialist

• Formulated PPC/Display campaigns strategies, researched keywords and potential marketing channels and analysed competitors

• Leveraged analytics data to glean insights

• Social media Paid Search and advertising on Social platforms, such as Facebook ,YouTube and G+

• Maintained an in depth understanding of the digital marketplace, with particular emphasis on all new and emerging initiatives and technologies

2008 - 2011
iCrossing

Senior Search Marketing Consultant

• Ongoing extensive management of PPC campaigns for clients such as Monarch.co.uk or VisitLondon based on geographical performances and seasonal trends

• Client management, presentations and face-to-face meetings

• Trained new PPC employees as well as clients on best practices

• Shared Paid Search knowledge externally through posting articles on the company’s blog: tinyurl.com/nwyhw2u

2007 - 2008
Artefact

Search Marketing Consultant

• Set up, managed and restructured PPC campaigns (including Google Maps and Yellow pages), shopping engines feeds for clients such as MillenniumHotels.com, ADT.com (France, England, Spain, Italy) and ThomsonReuters.com

• Deployed proprietary tracking solution and solved issues when necessary

• Optimisation based on ad copies/landing pages rotation

• Assisted with sales pitches to prospective clients

2006 - 2006
Golley Slater

Junior PPC Search Optimiser

• Managed Google AdWords, Microsoft adCenter, Yahoo Search Marketing and Miva campaigns for clients such as PCWorld.co.uk, Reed.co.uk and TheCloud.net

• Helped in PPC accounts restructuring

• Provided daily, weekly and monthly reports

• Researched industry trends via blogs and attending exhibitions

PPC

Google Ads

100%

Bing Ads

100%

Native

90%

Social Media Advertising

Facebook Ads

90%

Linkedin

90%

Youtube Ads

70%

Other Webmarketing fields

SEO

70%

CMS (WordPress)

70%

Email marketing

60%

Portfolio

Clients I worked for
Top10meilleursantivirus

Top10meilleursantivirus

Media
UniLaSalle

UniLaSalle

Media
Lands’end

Lands’end

Media
ADT

ADT

Media
Casumo

Casumo

Media
888

888

Media
ASOS

ASOS

Media
Ilikeyou

Ilikeyou

Media
TUI

TUI

Media
Préfon

Préfon

Media

Contact

Get in Touch

+34-644-599-873

Guadarrama

gregorydamas@gmail.com

Freelance Available

How Can I Help You?